Transformational leadership is the type shown most by those at the top of large organisations. Followers are actually transformed by the vision that the leader gives them

Burns' theory (Burns, J. M. (1978). Leadership. New York: Harper & Row) ties this to morality by appealing to the values of the followers. I think you can see this in people like Martin Luther King or Winston Churchill. I think it is naïve to think that the hooks into people's beliefs and motivations are necessarily 'good'.

Bass's theory (Bass, B. M. (1985). Leadership and performance beyond expectation.

The current format war between Blu-Ray and HD-DVD generates yawns from most at the moment. No-one wants to buy a player for either format until the whole thing calms down. Who wants to own another Betamax player?

On the Blu-Ray side you've got Sony, who really really want to have a video definition format that they own. Lots of people on Sony's side expect the PS3 to do for Blu-Ray what the original PS did for DVD.
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